SOS Trading and Contracting
Complete digital presence for an industrial fire-safety contractor.
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Business and digital partner · Egypt
Ezz Ashater
I help business owners build a digital presence that works — and keep it working.
A business perspective. A lifelong interest in technology.
Work. Ideas. The person behind them.Get to know me
Selected work.
Three different businesses. A closer look at the work.
Wave Builders
Brand and bilingual Arabic–English site for a construction company operating in Saudi Arabia.
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Newest engagements in the current record.
Five businesses live and operated today, one in client review, two in the workshop. Explore all the work
Two ideas I keep coming back to.
The Technical Credibility Gap
Closing the distance between a credible business and its digital presence.
Paint vs Plumbing
Design earns attention. Infrastructure makes the promise hold up after launch.
A little about me.
I’m Ezz, based in 10th of Ramadan, Egypt. Computers caught my interest around 1994, while I was still at school.
My work spans technology, business operations and finance. I write about what I learn along the way.
Good ideas need
a way to work.
I stay with the business after launch. Decisions are written down, problems are followed through, and the work keeps moving.
How we can work togetherHow the engagement worksCuriosity,
with evidence.
Take a look underneath this website. The Lab shows what it measures, how it works, and what it costs.
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What are you
building next?
Bring the business, the idea, or the question. We can start with a conversation.
Let's talkGet to know me first